Vision Statement · Reachability · Component
The gap
The distance between where the organisation is and where the vision puts it — stated in both directions, because the size is what determines whether anyone believes it.
The deliverable
What it is
A vision is only meaningful relative to a starting point, and organisations frequently state the destination without stating where they are. The result is a statement that cannot be assessed for feasibility at all.
The gap is usually made of several different things — scale, capability, reputation, market conditions — and separating them is what makes the vision plannable rather than aspirational.
One level in
What it is made of
Each element is a constituent part of the component. Follow one to see the attributes it carries.
The current position
Where the organisation actually is today, on the terms the vision uses.
3 attributes: Today · As at · Source
LearnThe required position
What the vision requires at the horizon.
3 attributes: Required · From · Quantitative equivalent
LearnThe composition
What the gap is actually made of.
3 attributes: Component · Share of gap · Time to close
Learn
A gap made mostly of market conditions is a bet; one made mostly of capability is a plan. Say which you have.
The other components in reachability
The conditions
What has to become true, separated into what the organisation controls and what it does not — because a vision resting entirely on the second is a forecast.
LearnThe belief check
Whether the people who would have to deliver it privately think it is possible — because public agreement is universal and predicts nothing.
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