Established model

Lewin’s change model

Kurt Lewin · 1947

Also known as Unfreeze–change–refreeze, Force field analysis

A settled way of working is held in place by opposing forces, and change means loosening that balance before a new one can form.

Its place in the frameworkBusiness Core›Organisation

What it does

Lewin’s interest was in the forces that keep a group’s behaviour stable — those pushing for change and those resisting it. His practical observation was that reducing resistance often achieves more than pushing harder, since pressure tends to call up counter-pressure. The familiar three steps of unfreezing, moving and refreezing came to stand for this work.

Reach for it when
When a change keeps being announced more forcefully and the resistance grows to match, and before a change effort, to name what is currently holding things in place.
Where it stops
The tidy three-step model was largely assembled by others after Lewin’s death, and organisations today rarely refreeze at all. The force-field idea travels better than the sequence.

Kurt Lewin, “Frontiers in Group Dynamics”, Human Relations, 1947; on the model’s later construction, Stephen Cummings, Todd Bridgman & Kenneth G. Brown, “Unfreezing Change as Three Steps: Rethinking Kurt Lewin’s Legacy for Change Management”, Human Relations, 2016.

Why it sits at Organisation

How the business is put together to act: how work is grouped, who decides what, what is expected of those who lead, and how people take up a change once it has been decided.

A model is only useful when you reach for it at the right moment. This one answers a question that arises here — so it is filed here, and nowhere else. These are the working areas it serves:

All of Organisation

What it touches elsewhere

Nothing in a business is decided on its own. A conclusion reached with this model at Organisation lands in these other cores, whether or not anyone follows it there.

Filed at the same place

These answer questions that arise at Organisation too. Where they disagree with this one, the disagreement is the useful part.

Elsewhere in Business Core

These are other people’s models, named here so you can go to the source and use them properly. The Omnigoal is not affiliated with their authors and is not endorsed by them; nothing of theirs is reproduced here — no canvas, no diagram, no wording. Each is described in our own words, with the originator credited, because the framework is a place to put thinking, not a replacement for the people who did it. Model names and trademarks belong to their respective owners and are used here only to refer to the work itself.

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